Mark Ernstmann is a Lead Consultant and also leads the Marketing Strategy and Execution practice. Mark is a practical, hands-on, process-focused professional with more than 25 years of experience working primarily with services and software companies. His sweet spot is analyzing and optimizing marketing and business functions and processes to ensure efficiency and drive results. He leverages his facilitation and training expertise to help drive results and ensure success. Mark uses his entrepreneurial and analytical skills in support of several organizations, including CorasWorks, which is a commercial software company he co-founded in 2003

 

Key Skills Areas

  • Marketing, Messaging, and Communications
  • Strategic Facilitation and Training
  • Business Process Optimization
  • KPIs, Analytics, and Business Ops
  • Digital Marketing
  • Marketing Program Assessment and Supporting Tools
  • Content Development, including Web Content, Whitepapers, Blog Posts, and Presentations

 

 

Engagements

  • Design/build/optimize marketing functions, programs, and processes
  • Develop and implement global go-to-market plans, product launches, and lead generation programs that drive demand, conversions, opportunities, and revenue
  • Plan and facilitate strategic and tactical meetings
  • Coach individuals in various aspects of business management, corporate and personal growth, and lifestyle challenges
  • Design detailed KPIs and metrics to continuously measure effectiveness of programs and achievement of objectives
  • Implement marketing/sales software tools to facilitate tracking and measurement and optimize marketing/sales activities
  • Develop content for websites, marketing programs, slicks, webinars, blogs, whitepapers, and other sales/marketing collateral
 

Education

  • MS: University of Maryland, College Park, MD
  • BA: Missouri Southern University, Joplin, MO